COWBOY CLOSEUPS
CLIENT
McDonald’s Canada
AGENCY
Cossette West
YEAR
2025
As a partner of the Calgary Stampede—the world’s largest rodeo—McDonald’s playfully blended iconic menu items into Western fashion, paying tribute to Canadian farmers, ranchers, and the communities behind every bite.
TEAM
Shona Massey, Michael Pal, Kate Ince, Jennifer Sinclair, Gianna Blasutto, Olly Owen, Pam Pam Santana, Jasmine Hanley, Robyn Smith, Stephen Yeung, Trevor Gauthier, Graham Washer, Matea Pasaric, Jason Hill, Scott Schneider