VENN MAMMOGRAMS
CLIENT
Alberta Cancer Foundation
Alberta Society of Radiologists
AGENCY
Berlin
YEAR
2025
Less than half of women in Alberta aged 45–50 were getting mammograms, compared to 84% of those aged 50–74. So, to speak to this specific group of women about early screening, we transformed the core memories of the entire generation into an endless collection of addictive puzzles inside the very things we were attempting to protect.
RESULTS
Campaign helped convince Minister of Health to further lower the age for recommended screening to 40 years old
+25% increase in mammogram screenings with our target age group
+1390% increase in website traffic
+3x industry standard CTR
TEAM
Shannon Glassford, Cam Spires, Kelby Zdrill, Heather Roy, Devyn Pierog, Nikki Howell, Matthew Brownoff, Evhan Hinz, Craig Warrian, Wave Productions