NON-TO-FIVE COLLECTION

To promote Sea Change Brewing’s non-alcoholic beer, we tapped into the least acceptable time to drink alcohol in the day, during 9-5. Aka, the “Unhappy Hour.” The campaign launched with the Non-to-Five Collection—a limited edition line of office products discreetly storing Sea Change’s non-alcoholic beers. Then we introduced the Collection on the only platform that made sense for this audience—LinkedIn—and invited them to chug one of our non-alcs at work from 9-5 then post it online for a chance to win part of the Non-to-Five collection for their office.

TEAM
Paulina Van Vliet, Shannon Glassford, Heather Roy, Devyn Pierog, Nikki Howell, Evhan Hinz, Nicola Pringle, Justin Archer, Willie Lee