2-HOUR TRADE-IN CONTEST

This 2-hour preroll ad invited viewers to refrain from clicking the “skip ad” button. Part of a promo code flashed on screen randomly throughout the 2-hour video. Those who submitted the entire promo code won a 2-hour flight to the Yukon.

This 2-hour preroll ad invited viewers to refrain from clicking the “skip ad” button. Part of a promo code flashed on screen randomly throughout the 2-hour video. Those who submitted the entire promo code won a 2-hour flight to the Yukon.

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Contextual ads targeted people precisely when they were considering 2-hour activities.

Contextual ads targeted people precisely when they were considering 2-hour activities.

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AGENCY
Cossette

CLIENT
Tourism Yukon

YEAR
2019

The Yukon is only a short 2-hour flight from Vancouver, but for some reason British Columbians think it’s hours and hours away. To dispel this misconception, we created the 2-Hour Trade-In Contest—inviting people to trade their 2-hour activities for a chance to win a 2-hour flight to the Yukon.

TEAM
Grace Cho, Leila Nadery, Charles Almoite, Kelsey Hughes, Scott Schneider, Lindy Scott, Robyn Smith, Manuela Stoyanov, Emmy Wilson