DO ANYTHING BUT DRIVE

 

 

AGENCY
One Twenty Three West

CLIENT
Canadian Automobile Association

YEAR
2020

After edibles became legal for purchase in Canada, 1 in 5 young Canadians began driving high. Instead of doing the typical finger-wagging PSA, we focused on celebrating responsible behaviour, by applauding youth who do anything but drive while high.

TEAM
Kate Roland, Rob Sweetman, Dominic Prevost, Bryan Collins, Matt McGarva, Sammy Rifai, Ann Rubenstein, Scott Cudmore, Michael LeBlanc, Matthew Griffiths, Revolver Films, Cycle Media, Pirate