DO ANYTHING BUT DRIVE
AGENCY
One Twenty Three West
CLIENT
Canadian Automobile Association
YEAR
2020
After edibles became legal for purchase in Canada, 1 in 5 young Canadians began driving high. Instead of doing the typical finger-wagging PSA, we focused on celebrating responsible behaviour, by applauding youth who do anything but drive while high.
TEAM
Kate Roland, Rob Sweetman, Dominic Prevost, Bryan Collins, Matt McGarva, Sammy Rifai, Ann Rubenstein, Scott Cudmore, Michael LeBlanc, Matthew Griffiths, Revolver Films, Cycle Media, Pirate