EMERGENCY VS NON-EMERGENCY

One in five calls to 9-1-1 is not a real emergency. We needed to educate people about the existence of a non-emergency line, and convince them not to call 9-1-1 for non-emergencies. So we created a campaign that put our audience in the dispatcher's shoes.

TEAM
Grace Cho, Cameron McNab, Michael Milardo, Thomas Burden, Shirley Lam, Robin Russell, Philippa Groom, Brittany Taylor, Wave Productions