FEELS LIKE FARTHER
CLIENT
Ronald McDonald House BC
AGENCY
Cossette
YEAR
2018
With so much children’s hospital messaging to compete with in the marketplace, RMHBC decided not to focus on sick kids. Instead, they focused on the thing that differentiated them as a charity—distance.
RESULTS
The campaign led to a 812% increase in donations
Traffic to the RMHBC website increased by 232%
TEAM
Grace Cho, Cameron Spires, Michael Milardo, Scott Schneider, Scott Barr, Cambrea Strubin, Jared Gill, Sue Bell, Common Good, Vapor RMW