gift a moment

Ronald McDonald House wanted to share the stories of the families living in the House, while also dispelling the perception (from their donor research) that a donation needed to be greater than $75 in order to help. So, we used the crowdfunding platform, GoFundMe, in an innovative way. Instead of creating one crowdfunding project with a huge fund goal, we partnered with GoFundMe to create a landing page, featuring 73 projects (all tiny fund goals) that told the story of all 73 families staying in the 73 rooms of the Ronald McDonald House. 

TEAM
Grace Cho, Cam Spires, Adela Kang, Emily Miller, Philippa Groom, Scott Barr, Rheanne Sleiman, Jessica Marte