YOU DON’T HAVE TO KNOW IT TO LOVE IT

The game of curling is totally unique—its rules, its arena and especially its lingo—making it very hard to follow for those who aren’t die-hard fans. So we broke down the language barrier to entry with an integrated campaign that showed non-fans how exciting curling can be, in words anyone can understand.

TEAM
Grace Cho, Jono Saye, Scott Schneider, Katie Ainsworth, Ed Vaughan-Hughes, Arantza Belaustegui, Jared Gill, Adam Collins, Claire Khnan, Eric Yealland, Wave Productions, Upshot Studio