GOLD RUSH 2

In 1896, the Klondike Gold Rush put Yukon on the map, drawing in people to the territory from all across the world. To reignite interest in Yukon’s history, we crowdsourced a brand new, modern-day Gold Rush. Through Indiegogo, people gave us their hard-earned cash, which we used to purchase real Klondike gold and actually threw it into the Yukon River. We didn’t hit the $100,000 goal (which was never our realistic expectation), but we did get thousands of dollars worth, plus 52 million earned media impressions that helped put Yukon back on the map.

TEAM
Micheal Milardo, Jake Hope, Cam Spires, Lisa Nakamura, Grace Cho, Bart Batchelor, Chris Neilson, Lindy Scott, Robyn Smith, Manuela Stoyanov, Emmy Wilson