MAKE A TOENATION

Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish the drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide. We immediately jumped on the publicity and, within 24 hours of the theft, created a contest to find a new toe. 

TEAM
Scott Schneider, Lindy Scott, Robyn Smith, Joy Lucas, Micheal Milardo, The Colony Project